Ruben Horbach on stage at Salotto in Milan
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Keynote · 30–60 min

Book the keynote that makes AI concrete.

AI made visible, tangible and concrete, in the language of your sector, so the room afterwards does not just echo it but really rethinks its own work.

250+ keynotes delivered10,000+ people inspired9.2/10 average ratingNL & EN

The recordings

See BFF in action.

Three full recordings, so you see exactly how a talk lands with a real audience beforehand.

De sessie hield het publiek van begin tot eind geboeid en zette aan tot waardevolle gesprekken. […] Ik heb ademloos zitten luisteren, wat een inspirerende verteller!

Melle Rijpstra · Online Marketeer · Cloudsuite

Who for

Who do you book this for?

We tune every talk to the room, whether that is an MT or a conference of a thousand.

Board & leadership

Board & leadership

Board and management team who want a shared language for the direction ahead.

Departments & teams

Departments & teams

A department that wants to see AI concretely in their own work, as a starting point for what comes next.

Events & conferences

Events & conferences

Headline speaker who opens the room and sharpens it, with a story that sticks all the way into the hallway conversations.

The arc

The structure of the talk.

Five movements, tuned to your sector. This is the build-up, before you book.

Exponential

Opening

Where the curve really stands now. How fast the technology is moving, and how quickly people and organisations pick it up.

Yesterday and Today

Generative

What the models can already do today. Language that reasons, voices that sound real, image and video you can no longer tell from the real thing. Shown live.

Today and Tomorrow

Agentic

The shift from a tool you operate to a system that carries out a long task with minimal steering.

The day after tomorrow

Physical

Robotics and the physical world. Humanoid robots learning to walk and work, trained in world models and simulations before they do it for real.

Tip of the iceberg

The bridge

And then the question that lingers: which three things will you try yourself? Exactly what the AI Challenge is about.

Most booked

Our most booked keynotes.

Every keynote is preceded by sector research, so the examples come from your own world.

AI: Yesterday, Today, Tomorrow
KEYNOTE

AI: Yesterday, Today, Tomorrow

From fundamental breakthroughs to current possibilities and the strategic way forward.

The Dark Side of AI
KEYNOTE

The Dark Side of AI

Deepfakes, misinformation and the foundations of trust, grounded in our research into the dark side of AI.

AI Adoption: The Human Side
KEYNOTE

AI Adoption: The Human Side

Why AI adoption is rarely a technology problem, but a matter of bringing people along, and how you do that.

Formats

Three ways to put it in a room.

KEYNOTE

The keynote

Bookable on its own, at your office or event. Tuned to sector and audience.

Scope

30–60 min · any room size · NL or EN

KICK-OFF

Keynote + AI Challenge

The keynote opens the day, then the room builds with AI itself. From hearing to doing.

Scope

Half or full day · see the Challenge page

DEMO'S

Demonstrations

The latest tools shown in the context of your work.

Scope

Session · team or department

Ruben gaf een inspirerende en makkelijk te volgen presentatie, waarbij vooral het onderdeel over prompting echt een hoogtepunt was. Hij is toegankelijk, flexibel en zeer deskundig […].

Sacha Wolzak · People Transformation · KLM

Ready to book?

Ready to book?

Check a date

Practical

Language, tech, lead time.

LANGUAGE

NL & EN

Presents effortlessly in both.

AV

16:9 · HDMI · sound

Video-rich deck; sound matters.

BASE

The Netherlands

Travels regularly across Europe.

LEAD TIME

4+ weeks

Enough time to research your sector properly.

We kregen een zeer interessante en waardevolle presentatie van Ruben over AI in relatie tot ons werk in de vastgoedsector. Zeer actueel en vol praktische tips over waar te beginnen met AI.

Wim Bakker · Voorzitter · NVM

A keynote is how change begins.

The day after, the question becomes: where in this organisation does AI really save time? That is different work.

See what comes next