About

The team that comes to do it.

Researchers, change managers, business designers and trainers. The same people who stand on stage are also in the work sessions afterwards.

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The team

Who shows up.

Ruben Horbach

Technology researcher & founder

Follows technological development closely to understand what it means for organisations. Delivers the keynotes and builds the agent infrastructure.

Vincent Croes

Change management & founder

15+ years in change projects. Sees where strategy and the work floor drift apart and brings them back together. Facilitates the Challenge, secures adoption.

Kristin Keefe

Change management

Makes big change manageable. Works hands-on, alongside the team rather than from the sidelines: someone who takes the next step with you.

Timo Moors

Business designer

Translates technological change into business-model impact. Builds from idea to implementation, with a background in consultancy and entrepreneurship.

Jesse Le Gras

Business designer

Makes ideas tangible. Only finishes a solution once it works for the user, that is his starting point.

Rik de Vette

AI trainer

Practical applications and prototyping, straight on the work floor.

Why we exist

We work differently.

Back From the Future was founded because we kept seeing the same pattern: strategies were written, pilots launched, tools purchased. But the people who did the daily work were brought in too late.

Adoption was treated as a follow-up rather than something to design in from the start. We turn that around: people as the starting point, technology as the means. Our goal is for organisations to be able to do it without us.