Back From the Future
AI CHALLENGE
The BFF AI Challenge is a hands-on experience where teams solve a future-facing creative challenge using 8–10 AI tools.
About the challenge
The pace of technological change is accelerating. Most organizations experience AI at a distance. Through demos, headlines, or abstract discussions.
The AI Challenge closes that gap.
Participants are placed in a near-future creative scenario. From there, they are challenged to create a new solution under time pressure, using AI as a core building block.
This is not about finding the “right” answer.
It’s about exploring what’s already possible, learning by doing, and discovering how AI changes the way teams think, create, and collaborate.
What you can expect
The keynote
Designed to shift how your team sees what’s possible
We start with a sharp, high-energy keynote that sets the context. Not about tools, but about acceleration, exponential change, and why AI is different this time.
We take your team “Back From the Future” with a cinematic narrative, real-world AI breakthroughs, and concrete use cases tailored to your industry.
The goal: alignment, urgency, and a clear mental model before teams get to work.
A cinematic future narrative.
Built around navigating exponential change and AI's rapid evolution.
Breakthrough AI examples.
Visual, relevant, and often jaw-dropping.
Tailored insights per industry or function.
We adapt content to resonate with your team and sector.
Designed to inspire action.
Ends with a call-to-creation: the challenge begins right after.
The challenge
Your mission, McFly: Create the Future
This is where the room transforms. After the keynote, participants split into teams and receive a future-facing time-sensitive creative challenge.
Using carefully selected generative AI tools (across text, image, video, audio and more), they must imagine and design a new solution for a future scenario and prepare to pitch it.
No prior AI experience required.
Everyone participates. Everyone builds.
Team based, time-boxed innovation.
Fast, high-energy format inspired by design sprints.
Use of real AI tools.
Participants generate text, images, video, audio, and more.
Future scenario as creative constraint.
Teams work within a custom scenario relevant to your business.
Facilitators guide, unblock, and energize.
We spark momentum, participants take ownership of the ideas.
pitch. celebrate. inspire.
The grand finale. Every great time-travel story ends with at twist
The challenge ends on a high note: teams pitch their visions for the future. Each presentation is short, impactful, and visual. There’s energy, reflection, and often a vote.
A jury selects a winner and more importantly, ideas are celebrated.
It’s not about who wins.
It’s about what’s possible.
5 minute pitches.
Clear, visual presentations of each concept.
Positive, high-energy feedback.
Recognition for bold thinking and originality.
Winner selected by jury or audience vote.
Adds focus and excitement to the finale.
Closing reflection & call to action.
What's next?!
Support at every step
Whether participants are tech-savvy or totally new to AI, they can succeed. Our mix of digital tools, tactile materials, and live support ensures every team can move forward with confidence, creativity, and shared purpose.
Digital walkthrough with all steps explained.
Always-accessible guide teams can follow at their own pace.
Custom card deck with explanations.
Every participant receives a tactile, beautifully designed deck.
Beginner-proof prompting support.
Clear examples for both text, visual and audio AI tools.
Live coaching throughout.
We walk the room, answer questions, and support teams.
what you walk away with
Imagination, momentum, and a team that’s ready for the future.
Individuals
Confidence to engage with AI.
Even non-technical participants learn to use AI tools hands-on.
A mental shift from threat to tool.
AI becomes something they an shape - not fear.
A spark of future fluency.
They start thinking in terms of possibilities, not limitations.
Teams
Bold, future-facing concepts.
Ideas that stretch thinking and challenge assumptions.
Shared creative energy.
High-trust collaboration built under time pressure.
A story to tell.
Teams leave inspired, and often talk about it for weeks.
Leadership
Visible activation of AI readiness.
This isn’t training, it’s a strategic intervention.
Cross-functional energy and alignment.
Breaks silos through shared future thinking.
Insight into internal appetite for change.
See who steps up, who sparks, who leads.
Organisations
Future literacy across roles.
People get comfortable navigating uncertainty and acceleration.
A visible signal of innovation culture.
Shows that your organization embraces AI, creativity and experimentation.
Momentum to move forward.
One session often leads to further internal demand and exploration.
Ready to challenge your team?
If you want your organization to experience AI instead of just discussing it, the BFF AI Challenge is where to start.
