Why Back From the Future exists

Many transformations never truly take hold.


Not because organisations lack ambition, but because change is often designed without the people who have to live it.


We exist to design transformation in a way teams can actually adopt.

Our origin story

Why Back From the Future?

The name Back From the Future is not a metaphor. It describes how we work.

We help organisations explore what the future could look like, then work backwards to what needs to change today. By making emerging technologies tangible first, we create clarity about direction before jumping to solutions.

Back From the Future was founded after seeing the same pattern repeat. Strategies were defined and initiatives launched, but the people doing the day to day work were brought in too late. Change was designed about them, not with them. Adoption was treated as a follow up, rather than something to design from the start.

We take a different approach. Leadership sets direction, but teams are involved throughout the process. Real workflows are understood before new ones are introduced. By involving people from the beginning, change becomes something organisations grow into, rather than something they have to enforce.

How we work

What your organisation gains

How we work

From future exploration to everyday practice

Put faces to the names

Our consulting practise delivers

Our consulting practise delivers

Meet the team behind Back From the Future

Ruben Horbach

Futurist

Ruben Horbach

Futurist

Ruben Horbach

Futurist

Vincent Croes

Strategist

Vincent Croes

Strategist

Vincent Croes

Strategist

Jesse Le Gras

Business Designer

Jesse Le Gras

Business Designer

Jesse Le Gras

Business Designer

Rik de Vette

AI Trainer

Rik de Vette

AI Trainer

Rik de Vette

AI Trainer

Track record

Training overview

Training overview

Impact by the numbers

Keynotes

AI Training

Consultancy

250+

Keynotes given

250+

Keynotes given

250+

Keynotes given

700+

People trained

700+

People trained

700+

People trained

40+

Workflows redesigned

40+

Workflows redesigned

40+

Workflows redesigned

10k+

People inspired

10k+

People inspired

87%

Feels large impact on daily work

87%

Feels large impact on daily work

87%

Feels large impact on daily work

98%

Client satisfaction score

98%

Client satisfaction score

98%

Client satisfaction score

9.2

Average rating

9.2

Average rating

9.2

Average rating

Trusted by Future Focused organisations

Trusted by Future Focused organisations

Trusted by Future Focused organisations

We work with teams who want to turn technological change into everyday practice.

FAQ

Clear answers to common questions

Clear answers to common questions about how we work

Your questions, answered with clarity

Frequently asked questions

Frequently asked questions

Are you a training company or a consultancy?

Do you focus only on AI?

How long does a typical engagement last?

Do you work internationally or just in the Netherlands?

Are you a training company or a consultancy?

Do you focus only on AI?

How long does a typical engagement last?

Do you work internationally or just in the Netherlands?

Are you a training company or a consultancy?

Do you focus only on AI?

How long does a typical engagement last?

Do you work internationally or just in the Netherlands?

Ready to navigate what's next?

Let's talk about where your organisation is today and where it needs to go.

We help leaders see what’s coming, understand what it means, and apply it to real-world strategy, workflows, and team capability.

Copyright 2026. Back From the Future.

All rights reserved.

KvK: 97683124

Explore

Keynotes

Discovery

Training

We help leaders see what’s coming, understand what it means, and apply it to real-world strategy, workflows, and team capability.

Copyright 2026. Back From the Future.

All rights reserved.

KvK: 97683124

Explore

Keynotes

Discovery

Training

We help leaders see what’s coming, understand what it means, and apply it to real-world strategy, workflows, and team capability.

Copyright 2026. Back From the Future.

All rights reserved.

KvK: 97683124

Explore

Keynotes

Discovery

Training